diff --git a/src/app.module.ts b/src/app.module.ts
index 5b5cdde..dc7151f 100644
--- a/src/app.module.ts
+++ b/src/app.module.ts
@@ -8,6 +8,7 @@ import { getTypeOrmOptions } from './database/typeorm-options';
 import { ReservesModule } from './reserves/reserves.module';
 import { SalonsModule } from './salons/salons.module';
 import { ServicesModule } from './services/services.module';
+import { SmsTemplatesModule } from './sms-templates/sms-templates.module';
 import { SuggestionsModule } from './suggestions/suggestions.module';
 import { StylistsModule } from './stylists/stylists.module';
 import { UsersModule } from './users/users.module';
@@ -27,6 +28,7 @@ import { UsersModule } from './users/users.module';
     CustomersModule,
     ReservesModule,
     SuggestionsModule,
+    SmsTemplatesModule,
   ],
   controllers: [],
   providers: [],
diff --git a/src/database/migrations/1720100000000-AddSmsTemplates.ts b/src/database/migrations/1720100000000-AddSmsTemplates.ts
new file mode 100644
index 0000000..f9324aa
--- /dev/null
+++ b/src/database/migrations/1720100000000-AddSmsTemplates.ts
@@ -0,0 +1,45 @@
+import {
+  MigrationInterface,
+  QueryRunner,
+  Table,
+  TableIndex,
+} from 'typeorm';
+
+export class AddSmsTemplates1720100000000 implements MigrationInterface {
+  name = 'AddSmsTemplates1720100000000';
+
+  public async up(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.createTable(
+      new Table({
+        name: 'sms_templates',
+        columns: [
+          {
+            name: 'id',
+            type: 'uuid',
+            isPrimary: true,
+            generationStrategy: 'uuid',
+            default: 'gen_random_uuid()',
+          },
+          { name: 'title', type: 'varchar', length: '200' },
+          { name: 'body', type: 'text' },
+          { name: 'isActive', type: 'boolean', default: true },
+          { name: 'createdAt', type: 'timestamp', default: 'now()' },
+          { name: 'updatedAt', type: 'timestamp', default: 'now()' },
+        ],
+      }),
+      true,
+    );
+
+    await queryRunner.createIndex(
+      'sms_templates',
+      new TableIndex({
+        name: 'IDX_sms_templates_isActive',
+        columnNames: ['isActive'],
+      }),
+    );
+  }
+
+  public async down(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.dropTable('sms_templates', true);
+  }
+}
diff --git a/src/sms-templates/dto/create-sms-template.dto.ts b/src/sms-templates/dto/create-sms-template.dto.ts
new file mode 100644
index 0000000..9208815
--- /dev/null
+++ b/src/sms-templates/dto/create-sms-template.dto.ts
@@ -0,0 +1,23 @@
+import {
+  IsBoolean,
+  IsNotEmpty,
+  IsOptional,
+  IsString,
+  MaxLength,
+} from 'class-validator';
+
+export class CreateSmsTemplateDto {
+  @IsString()
+  @IsNotEmpty()
+  @MaxLength(200)
+  title: string;
+
+  @IsString()
+  @IsNotEmpty()
+  @MaxLength(1000)
+  body: string;
+
+  @IsOptional()
+  @IsBoolean()
+  isActive?: boolean;
+}
diff --git a/src/sms-templates/dto/find-sms-templates-query.dto.ts b/src/sms-templates/dto/find-sms-templates-query.dto.ts
new file mode 100644
index 0000000..c8844b7
--- /dev/null
+++ b/src/sms-templates/dto/find-sms-templates-query.dto.ts
@@ -0,0 +1,9 @@
+import { Transform } from 'class-transformer';
+import { IsBoolean, IsOptional } from 'class-validator';
+
+export class FindSmsTemplatesQueryDto {
+  @IsOptional()
+  @Transform(({ value }) => value === 'true' || value === true)
+  @IsBoolean()
+  isActive?: boolean;
+}
diff --git a/src/sms-templates/dto/update-sms-template.dto.ts b/src/sms-templates/dto/update-sms-template.dto.ts
new file mode 100644
index 0000000..dc8d87d
--- /dev/null
+++ b/src/sms-templates/dto/update-sms-template.dto.ts
@@ -0,0 +1,17 @@
+import { IsBoolean, IsOptional, IsString, MaxLength } from 'class-validator';
+
+export class UpdateSmsTemplateDto {
+  @IsOptional()
+  @IsString()
+  @MaxLength(200)
+  title?: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(1000)
+  body?: string;
+
+  @IsOptional()
+  @IsBoolean()
+  isActive?: boolean;
+}
diff --git a/src/sms-templates/entities/sms-template.entity.ts b/src/sms-templates/entities/sms-template.entity.ts
new file mode 100644
index 0000000..32d8c3d
--- /dev/null
+++ b/src/sms-templates/entities/sms-template.entity.ts
@@ -0,0 +1,30 @@
+import {
+  Column,
+  CreateDateColumn,
+  Entity,
+  Index,
+  PrimaryGeneratedColumn,
+  UpdateDateColumn,
+} from 'typeorm';
+
+@Entity('sms_templates')
+@Index(['isActive'])
+export class SmsTemplate {
+  @PrimaryGeneratedColumn('uuid')
+  id: string;
+
+  @Column({ length: 200 })
+  title: string;
+
+  @Column({ type: 'text' })
+  body: string;
+
+  @Column({ default: true })
+  isActive: boolean;
+
+  @CreateDateColumn()
+  createdAt: Date;
+
+  @UpdateDateColumn()
+  updatedAt: Date;
+}
diff --git a/src/sms-templates/sms-templates.controller.ts b/src/sms-templates/sms-templates.controller.ts
new file mode 100644
index 0000000..072d216
--- /dev/null
+++ b/src/sms-templates/sms-templates.controller.ts
@@ -0,0 +1,67 @@
+import {
+  Body,
+  Controller,
+  Delete,
+  Get,
+  Param,
+  ParseUUIDPipe,
+  Patch,
+  Post,
+  Query,
+  UseGuards,
+} from '@nestjs/common';
+import { CurrentUser } from '../auth/decorators/current-user.decorator';
+import { Roles } from '../auth/decorators/roles.decorator';
+import { RolesGuard } from '../auth/guards/roles.guard';
+import { AuthUser } from '../auth/interfaces/auth-user.interface';
+import { UserRole } from '../users/enums/user-role.enum';
+import { CreateSmsTemplateDto } from './dto/create-sms-template.dto';
+import { FindSmsTemplatesQueryDto } from './dto/find-sms-templates-query.dto';
+import { UpdateSmsTemplateDto } from './dto/update-sms-template.dto';
+import { SmsTemplatesService } from './sms-templates.service';
+
+@Controller('sms-templates')
+@UseGuards(RolesGuard)
+export class SmsTemplatesController {
+  constructor(private readonly smsTemplatesService: SmsTemplatesService) {}
+
+  @Roles(UserRole.ADMIN)
+  @Post()
+  create(
+    @Body() createDto: CreateSmsTemplateDto,
+    @CurrentUser() user: AuthUser,
+  ) {
+    return this.smsTemplatesService.create(createDto, user);
+  }
+
+  @Roles(UserRole.ADMIN, UserRole.SALON)
+  @Get()
+  findAll(@Query() query: FindSmsTemplatesQueryDto) {
+    return this.smsTemplatesService.findAll(query);
+  }
+
+  @Roles(UserRole.ADMIN, UserRole.SALON)
+  @Get(':id')
+  findOne(@Param('id', ParseUUIDPipe) id: string) {
+    return this.smsTemplatesService.findOne(id);
+  }
+
+  @Roles(UserRole.ADMIN)
+  @Patch(':id')
+  update(
+    @Param('id', ParseUUIDPipe) id: string,
+    @Body() updateDto: UpdateSmsTemplateDto,
+    @CurrentUser() user: AuthUser,
+  ) {
+    return this.smsTemplatesService.update(id, updateDto, user);
+  }
+
+  @Roles(UserRole.ADMIN)
+  @Delete(':id')
+  remove(
+    @Param('id', ParseUUIDPipe) id: string,
+    @CurrentUser() user: AuthUser,
+  ) {
+    return this.smsTemplatesService.remove(id, user);
+  }
+}
diff --git a/src/sms-templates/sms-templates.module.ts b/src/sms-templates/sms-templates.module.ts
new file mode 100644
index 0000000..8815e3f
--- /dev/null
+++ b/src/sms-templates/sms-templates.module.ts
@@ -0,0 +1,19 @@
+import { Module } from '@nestjs/common';
+import { TypeOrmModule } from '@nestjs/typeorm';
+import { AuthGuardsModule } from '../auth/auth-guards.module';
+import { AuthorizationModule } from '../authorization/authorization.module';
+import { SmsTemplate } from './entities/sms-template.entity';
+import { SmsTemplatesController } from './sms-templates.controller';
+import { SmsTemplatesService } from './sms-templates.service';
+
+@Module({
+  imports: [
+    TypeOrmModule.forFeature([SmsTemplate]),
+    AuthorizationModule,
+    AuthGuardsModule,
+  ],
+  controllers: [SmsTemplatesController],
+  providers: [SmsTemplatesService],
+  exports: [SmsTemplatesService],
+})
+export class SmsTemplatesModule {}
diff --git a/src/sms-templates/sms-templates.service.ts b/src/sms-templates/sms-templates.service.ts
new file mode 100644
index 0000000..d64ef67
--- /dev/null
+++ b/src/sms-templates/sms-templates.service.ts
@@ -0,0 +1,96 @@
+import {
+  ForbiddenException,
+  Injectable,
+  NotFoundException,
+} from '@nestjs/common';
+import { InjectRepository } from '@nestjs/typeorm';
+import { FindOptionsWhere, Repository } from 'typeorm';
+import { ServicePolicy } from '../authorization/policies/service.policy';
+import { AuthUser } from '../auth/interfaces/auth-user.interface';
+import { CreateSmsTemplateDto } from './dto/create-sms-template.dto';
+import { FindSmsTemplatesQueryDto } from './dto/find-sms-templates-query.dto';
+import { UpdateSmsTemplateDto } from './dto/update-sms-template.dto';
+import { SmsTemplate } from './entities/sms-template.entity';
+import {
+  extractPlaceholders,
+  renderSmsTemplate,
+} from './utils/render-sms-template.util';
+
+@Injectable()
+export class SmsTemplatesService {
+  constructor(
+    @InjectRepository(SmsTemplate)
+    private readonly templatesRepository: Repository<SmsTemplate>,
+    private readonly servicePolicy: ServicePolicy,
+  ) {}
+
+  async create(
+    createDto: CreateSmsTemplateDto,
+    user: AuthUser,
+  ): Promise<SmsTemplate> {
+    this.ensureCanManage(user);
+    const template = this.templatesRepository.create(createDto);
+    return this.templatesRepository.save(template);
+  }
+
+  findAll(query: FindSmsTemplatesQueryDto): Promise<SmsTemplate[]> {
+    return this.templatesRepository.find({
+      where: this.buildWhere(query),
+      order: { title: 'ASC' },
+    });
+  }
+
+  async findOne(id: string): Promise<SmsTemplate> {
+    const template = await this.templatesRepository.findOne({ where: { id } });
+    if (!template) {
+      throw new NotFoundException(`SMS template #${id} not found`);
+    }
+    return template;
+  }
+
+  async update(
+    id: string,
+    updateDto: UpdateSmsTemplateDto,
+    user: AuthUser,
+  ): Promise<SmsTemplate> {
+    this.ensureCanManage(user);
+    const template = await this.findOne(id);
+    Object.assign(template, updateDto);
+    return this.templatesRepository.save(template);
+  }
+
+  async remove(id: string, user: AuthUser): Promise<void> {
+    this.ensureCanManage(user);
+    const template = await this.findOne(id);
+    await this.templatesRepository.remove(template);
+  }
+
+  getPlaceholders(template: SmsTemplate): string[] {
+    return extractPlaceholders(template.body);
+  }
+
+  render(
+    template: SmsTemplate,
+    variables: Record<string, string>,
+  ): string {
+    return renderSmsTemplate(template.body, variables);
+  }
+
+  private buildWhere(
+    query: FindSmsTemplatesQueryDto,
+  ): FindOptionsWhere<SmsTemplate> {
+    const where: FindOptionsWhere<SmsTemplate> = {};
+
+    if (query.isActive !== undefined) {
+      where.isActive = query.isActive;
+    }
+
+    return where;
+  }
+
+  private ensureCanManage(user: AuthUser): void {
+    if (!this.servicePolicy.canManage(user)) {
+      throw new ForbiddenException();
+    }
+  }
+}
diff --git a/src/sms-templates/utils/render-sms-template.util.ts b/src/sms-templates/utils/render-sms-template.util.ts
new file mode 100644
index 0000000..8eb7300
--- /dev/null
+++ b/src/sms-templates/utils/render-sms-template.util.ts
@@ -0,0 +1,21 @@
+const PLACEHOLDER_PATTERN = /\{([a-zA-Z_][a-zA-Z0-9_]*)\}/g;
+
+export function extractPlaceholders(body: string): string[] {
+  const placeholders = new Set<string>();
+  let match: RegExpExecArray | null;
+
+  while ((match = PLACEHOLDER_PATTERN.exec(body)) !== null) {
+    placeholders.add(match[1]);
+  }
+
+  return [...placeholders];
+}
+
+export function renderSmsTemplate(
+  body: string,
+  variables: Record<string, string>,
+): string {
+  return body.replace(PLACEHOLDER_PATTERN, (_, key: string) =>
+    variables[key] ?? `{${key}}`,
+  );
+}